Charlie Tarzian

Charlie Tarzian is a recognized expert on data driven marketing and sales automation.

Beginning in 1994, Charlie designed and developed the Dynamic Marketing Environment (DME) a realtime marketing operating system, currently deployed at one of the largest global technology companies in the world.

From 1996 through 1999, Charlie was President of Blau Marketing Technologies, the technology subsidiary of Barry Blay and Partners, the largest independent direct marketing agency in the U.S. at that time. In late 1998, he became Chief Technology Officer of circle.com, a publically traded company (CIRC), and later became the Chief Stategy Officer before taking over as CEO in November of 2000. By then circle.com had grown to a 650 person, 13 office multi-national group.

In 2001, circle.com was integrated into Euro RSCG, the fifth largest advertising led communications group in the world, and Charlie assumed the title of CEO of the New York region.

He has been leading teams on large global engagements utilizing his expertise in the integration of technology, data and creativity and clients such as Merck, Pfizer, Bayer, Fiageo, Nintendo, Coty, P&G, IBM, Intel, Symantec, Computer Associates, Volvo Cars, Lexmark, Campbell Soup Company, Barclay’s Global Investors, Adobe and Charles Schwab, among others.

Charlie is currently a partner at LSC Last Mile Networks and affiliated with Direct Effect Management and Kennedy Cromwell Associates.

Please feel free to contact Charlie at:

contact@kennedycromwell.com