Christopher Kennedy

Chris has over 30 years’ experience in a variety of industries: publishing with Newsday; financial services with NatWest, AT&T Universal Card, and Safecard/Ideon; and advertising, communications, and direct/database marketing with E B Wilson [now Draft Worldwide] and Foote Cone Belding.

For the last 18 years, he’s run his own marketing consulting firm called Direct Effect Management, LLC. The company uses direct marketing principles [thought not always direct marketing tactics] to create ROI-focused, financially responsible marketing strategies and programs. Those strategies and programs have spanned a variety of industries including Advertising, Consumer Goods, Financial Services, Health Insurance, Non-Profit, Publishing, Retail, Telecommunications, and Utilities.

At Direct Effect, Chris has been fortunate enough to work with some outstanding companies including Allstate, Amoco, Arnold Communications, Bank of America, Blue Cross Blue Shield, Blue Cross Blue Shield Florida, Brann/Blau EURO, Center Bank, Citibank, Commonwealth Edison, Foote Cone Belding, IBM, Jacksonville Electric Authority, Johnson & Johnson Vistakon, Leo Burnett Company, NewSub / Priceline, Northeast Utilities, Sawyer Miller, TRW, United Airlines, and VISA.

His assignments have included Advertising Agency Management, B2B/B2C Sales & Marketing, Brand & Market Communications Strategy Development, Client & Account Management, Customer Acquistion & Retention, Direct & Database Marketing Management, Direct Mail & Direc Response Advertising, E-Commerce Site Development, Lead Generation, Marketing Communications Tactics & Execution, Marketing Program & Project Management, New Business Development, and Vendor/Outsource Management.

Some of his more notable recent successes include:

  • Brand Management: Re-branding a billion-dollar utility which moved from unknown to third-place in brand-recognition and favorability in its category.

  • Database Marketing: Creating a new, proprietary predictive model for a national e-commerce travel and publishing market leader which boosted customer acquisition by 25% and revenues by 35%.
  • Asset Allocation & Management: Saving a multi-billion dollar financial services company 30% in media spending and increasing revenue 25% by consolidating disparate marketing resources into a single agency-of-record account.

Chris is the New York-born-and-bred Northerner who married a life-long Southerner to move to the Northern-most part of our Southern-most state. He and his wife now share their lives with two cats, the world’s most spoiled thoroughbred, two far-flung children, one son-in-law, and two grandsons.

Please feel free to contact Christopher at: